Mountaineer Popcorn Company: Branding
Back in May, Erin reached out to me about working together on the branding for a secret project her and her husband were dreaming up. They were opening up a gourmet popcorn business! For this foodie, branding a popcorn company was seriously a dream come true….I can’t tell you how excited I was!
Erin and Mike were such joy to work with, they had some suggestions for logo but also gave me the creative freedom to come up with a few concepts of my own. Overall, we knew the logo needed to be classic, work well on a variety of different packaging styles, and of course incorporate blue and gold, the traditional color palette for West Virginia. In addition, they also wanted the logo to have a slight vintage and rustic feel…..so here it is friends, the branding for Mountaineer Popcorn Company
! Follow them on Facebook
for all the behind the scenes fun!
Confession: I had the opportunity to do a little taste testing…..the popcorn was absolutely delicious!!